The Blog
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Making time for marketing with a default diary
If I had a pound for every time I'd heard an ambitious business owner, or those in their team, tell me that they struggle to make time for marketing, I truly would be a very rich woman. Time is our most precious resource, and in a fast-growing business the competing...
Can your potential buyers picture your products?
One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this specifically as part of the...
How do you find clients that sustain you energetically and financially?
For many of our clients, it's not necessarily that they need more clients, it's that they need more of the right clients. And, in many more cases, once this has been clearly defined and a strategy put in place to reflect it, they end up getting more anyway. In this...
Is your sales forecast a living tool that drives confident decisions?
Building out a sales forecast is a key foundation in informing confident decisions about your business, not least your marketing activity. So often, this is an annual, and largely academic, exercise. Embracing your sales forecast as a living tool for your business is essential for long-term growth.
8 practical reasons to create a vision board for your business
It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily mantras to manifest what they’ve pictured. Just as many will dismiss the idea as a load of hokum. Here’s what I think…
Would you like to spend a month a year in Bali?
We often ask business owners to visualise their perfect day. This can result in them thinking about what their ideal year would look like. A nice holiday, or spending even longer away from the business, is high on their lists. Whatever stage of set-up, or...
Marketing and sales – what’s the difference?
There's a perennial debate if you've hung around marketing and sales people for long enough, and that is "What is marketing, and what is sales?" For me, marketing is the process of taking your goods and services to market. For many others, marketing is...
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let's explore exactly what we mean by that, and why it's so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be sustainable if...
Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor...
Systems that support every step of the sale
Many of the businesses we work with have grown organically, and many resist systemisation as a way of hanging on to their humanity. There's often a rumbling feeling that systems and process stifle creativity and take the fun out of things. This can mean a...
How good marketing supports your investment pitch
The businesses that get the most from using the Watertight Marketing methodology to structure their marketing operations, and get a common language into their organisation, are typically those looking to seriously scale things up. This is where...
Marketing messages are often meaningless. Scenarios almost always make sense.
We're not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on 'away-from' emotional triggers to get a...