The Blog

Fancy a regular dose of marketing clarity by email?

Not sure, what’s in it?

Emotional impact and marketing consistency delivers 400% increase in awareness

Emotional impact and marketing consistency delivers 400% increase in awareness

B2B Marketing Case Study | Ascentor is a cyber security consulting firm, who started their journey with Watertight Marketing as a £2m turnover business with a team of 12 in Gloucester. They were acquired in EMB in 2017. Dave James, MD, credits his learning with Watertight Marketing, and the ongoing support of a Certified Practitioner with setting their business apart in a crowded specialist market. He described discovering the methodology as “a revelation and a relief.”

read more
When should we outsource marketing?

When should we outsource marketing?

When in the journey of scaling up your business is it right to outsource your marketing, and when it is it right to recruit into your own team? This model from Bluegreen Learning walks you through when to look at each resourcing option when growing your business.

read more
How much marketing is enough?

How much marketing is enough?

Even if you have all the money in the world (we wish!), there is still a limit to how much marketing it is possible to do... and that's how much time you have in your team to dedicate to it. There are so many marketing things you could do, a...

read more
10 ways to build great customer loyalty

10 ways to build great customer loyalty

We've talked before about the importance of building customer loyalty, and it's no accident that the first of the 13 Touchpoint Leaks is "Forgotten Customers". It's been said before, and it will be said again. But actually cultivating...

read more
How to structure a marketing case study

How to structure a marketing case study

The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I've asked Certified Practitioner, Cheryl Crichton, to...

read more
The effect of marketing on staff morale

The effect of marketing on staff morale

Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...

read more

WHAT'S NEW IN THE SECOND EDITION??

The second edition of the Watertight Marketing book will be released on 31st March 2020.

You have Successfully Subscribed!