Posts on Leak 11 – Who (Influencers)

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How to proactively generate word-of-mouth for your business

How to proactively generate word-of-mouth for your business

Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this... it's more a case of being a by-product of good service. If you have...

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How many people have an opinion?

How many people have an opinion?

I blogged on Monday about how your business builds up its Commercial Karma through the way it conducts itself with every person it encounters. I often use this phrase, and people seem to like it, but perhaps don't take it as seriously as they could. I'd probably say that taking some...

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How’s your Commercial Karma?

How’s your Commercial Karma?

It can seem like successful marketing is about continually getting more and more people to notice you. But, what about the people your organisation has already touched in some way? What legacy does your business leave in its non-marketing communications and interactions?...

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Understanding the Awareness Equation

Understanding the Awareness Equation

I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting your business...

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