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The effect of marketing on staff morale

The effect of marketing on staff morale

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight Marketing on staff morale. ~ Bryony...

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The 3 Cs of What you do – clarity, consistency and context

The 3 Cs of What you do – clarity, consistency and context

At a recent client workshop we worked on a key issue that people knew of them, but for something they now only do a little of. The mental filing in the collective minds of the market was out of date. Certified Practitioner, Peter Baynes, joined me in that session, so I...

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Should you be saying ‘No’ to new business?

Should you be saying ‘No’ to new business?

< Back to the Blog This post is also available over on our PodBlogDoing the wrong kind of work is so damaging, I've included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning when, and how, to say no to a potential new customer is an important skill...

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Understanding the Awareness Equation

Understanding the Awareness Equation

I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting your business...

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