Posts on Leak 13 – No Emotional Impact
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Critical ways brands can improve the quality of their customer interactions
Mapping, understanding and enhancing the points of interaction with customers is what the best brands do to sustain their success. In this post Stephen Bateman explores how the Touchpoint Leaks framework can help you to do the same.
Marketing messages are often meaningless. Scenarios almost always make sense.
We're not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on 'away-from' emotional triggers to get a buying decision moving. These are...
What are the real triggers in a sales process?
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the buyer and, while there’s a...
Understanding the Awareness Equation
I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting your business...