Posts on Leak 13 – No Emotional Impact

Fancy a regular dose of marketing clarity by email?

Not sure, what’s in it?

What are the real triggers in a sales process?

What are the real triggers in a sales process?

< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the buyer and, while there’s a...

read more
Understanding the Awareness Equation

Understanding the Awareness Equation

I’m often found telling businesses that they’ll never find a marketing silver bullet, or a magic formula to sales success. But, there’s one exception, and that’s The Awareness Equation. Applying it to your marketing is extremely powerful. It is the secret to getting your business...

read more