Posts on Leak 6 – No Proof

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How to structure a marketing case study

How to structure a marketing case study

< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I've asked Certified Practitioner, Cheryl Crichton, to give a quick run-down on...

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Why do you need to use evidence in your marketing?

Why do you need to use evidence in your marketing?

Lots of the growing businesses that we work with are the new kids on the block. They're up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I've asked Certified...

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Why are referred customers worth more?

Why are referred customers worth more?

You've heard it before, and you'll hear it again... referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under Leak #6 - No Proof in...

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