Posts on Leak 8 – How (Format)

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3 examples of effective video marketing from zero budget upwards

3 examples of effective video marketing from zero budget upwards

Video is quickly moving into the 'must-have' category for even the smallest of businesses. In Touchpoint Leak 8 - How detailed in my book, Watertight Marketing - we talk about a six part matrix for ensuring your content is presented for the way people's brain's are wired. Video is one of the...

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One piece of content. 20 ways to use it.

One piece of content. 20 ways to use it.

In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting one piece of...

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Does your content deserve a visual?

Does your content deserve a visual?

One my favourite books is ‘Information is Beautiful' by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has recently...

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