Posts on the Touchpoint Leaks

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Where does telemarketing sit in your toolkit?

Where does telemarketing sit in your toolkit?

< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It's a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we're advocates of gentle permission-led marketing. But, that doesn't mean we're averse to...

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How to choose a CRM system for small business

How to choose a CRM system for small business

< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up.  At some point in this journey their data needs and automation desires mean that minds turn to...

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10 ways to build great customer loyalty

10 ways to build great customer loyalty

< Back to the Blog We've talked before about the importance of building customer loyalty, and it's no accident that the first of the 13 Touchpoint Leaks is "Forgotten Customers". It's been said before, and it will be said again. But actually cultivating loyalty in practice is not always easy....

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How to proactively generate word-of-mouth for your business

How to proactively generate word-of-mouth for your business

Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this... it's more a case of being a by-product of good service. If you have...

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How to structure a marketing case study

How to structure a marketing case study

< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I've asked Certified Practitioner, Cheryl Crichton, to give a quick run-down on...

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Why do you need to use evidence in your marketing?

Why do you need to use evidence in your marketing?

Lots of the growing businesses that we work with are the new kids on the block. They're up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I've asked Certified...

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The effect of marketing on staff morale

The effect of marketing on staff morale

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight Marketing on staff morale. ~ Bryony...

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What are the real triggers in a sales process?

What are the real triggers in a sales process?

< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the buyer and, while there’s a...

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How to overcome the third party veto in a complex sale

How to overcome the third party veto in a complex sale

< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the client rated it as Green. I've...

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