Case Studies

Experts on the past. Now with a plan for the future.

Case Study: Explaining History Product: Marketing Masterplan Client: Nick Shepley, MD, Explaining History Building a publishing business from scratch and with no knowledge of marketing has been tough. We’ve made mistakes but are now learning...

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How reducing your leads can increase your profits

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers....

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What do your visuals say about you?

I've just come off a coaching call with a client, we're working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company's visual identity - the concept and the...

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Hard-sell only works once

Case Study | KashFlow (, providers of online accounting software for small businesses, exhibited at business events in their early days. They took experienced salespeople and targetted them on sign-ups secured on the day....

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