Who is Bryony Thomas?
Bucket Lady. Elephant Spotter. Multi-Million Pound Cat Thief.
The Bucket Lady
Bryony Thomas is one of the UK’s foremost marketing thinkers. She is the author of Watertight Marketing, which has been in its best-sellers list consistently for over five years, with no gimmicks. This ground-breaking book has been described variously as “the entrepreneurs’ essential marketing manual”, “a work of genius”, and “a licence to print money”. Centred on replacing the ubiquitous sales funnel diagram with a better metaphor of a Bucket, Funnels and Taps, Bryony is often known as The Bucket Lady.
The Elephant Spotter
She has a disarmingly honest working style, that means that people have often seen her as a marketing confidante more than a consultant. Landing as the divisional director of marketing for FTSE 100 company, Experian, at the age of 28, Bryony quickly developed a knack for asking the questions that matter. If there’s something that needs addressing, you’ll find Bryony pointing to it. This earned her the nick-name, The Elephant Spotter
The Multi-Million Pound Cat Thief
Bryony is also an in-demand professional speaker for business audiences wanting to understand how to deliver sustainable sales results. Whether it’s a boardroom, team day, or a large conference venue, Bryony can be trusted to inspire, engage and entertain. But, more importantly people will leave her talks with immediate actions to take. She has a unique and memorable speaking style, and is often heard describing how to build multi-million pound businesses in the same way as you’d steal your neighbour’s cat. And so, is known as The Multi-Million Pound Cat Thief.
In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.
She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.
Oh, and, she also loves a strong cup of tea. Milk, no sugar. And, if you’re getting the biscuits in, Bryony will have a pink wafer!
Award-Winning Marketing Speaker for Business Events
Bryony Thomas is an energetic marketing speaker who shows businesses and entrepreneurs how to take calm, confident, control of their business growth. Her speaking style is no-nonsense and direct. She doesn’t shy away from tough subjects, and makes highly effective use of memorable analogies to make her advice stick. Bryony has a real skill for adapting her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and responsive to the audience in front of her.
“This book is a must-read for anyone wishing to step up their business and achieve marketing-led growth. This book turns the theory on its head and makes them highly accessible. Bryony uses the best marketing concepts and distills them down to a simple, easy to follow and immediately implement structure that anyone could use.”
“I’ve been a digital marketing consultant for over a decade and NEVER encountered a book this brilliant in the industry. Every page is packed with strategies and concepts that are succinct and on target. On page one I had new implementation tactics for my business. This is a MUST READ! Bryony is a genius.”
Real energy and desire for delegates to take learnings and thoughts to action – and a commitment to help get it done. Very friendly. Expertly organised and delivered.
“Addressing the No Gateway Leak has been a revelation for me. I’ve introduced an initial workshop with clear pre-work (on my side) and outputs/results, and I have secured two new (sizeable) bits of work. This has now converted into two new, previously elusive, on-going contracts. It has shortened the sales process considerably too. On the other side of our business where I haven’t even implemented the ideas fully yet, the new way of thinking has already helped me with better sales conversations which has resulted in two new bits of work there too! That’s four new contracts within three months of starting my Watertight Marketing licensing journey on the Masterplan programme.”
“The Masterplan course has also helped me focus on the right kind of customers for me and my business – I have a number of different projects in progress but I now know exactly how to showcase the best ones as testimonials that will attract more of the same.”
Bryony Thomas is a prolific and inspiring writer on marketing. Bryony’s articles range from highly instructive ‘how to’ style information, perfect for the marketer or business owner wanting to roll their sleeves up, to more conceptual missives for the marketing professional. Her articles regularly appear in the business press. Bryony is also the author of ‘Watertight Marketing – delivering long-term sales results’.
“I think it might be quite good.”
“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”
“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”
“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”
“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”