Bryony
Thomas

Best-selling Author.

Award-winning Speaker.

Who is Bryony Thomas?

Bucket Lady. Elephant Spotter. Multi-Million Pound Cat Thief.

The Bucket Lady

Bryony Thomas is one of the UK’s foremost marketing thinkers. She is the author of Watertight Marketing, which has been in its best-sellers list consistently for over five years, with no gimmicks. This ground-breaking book has been described variously as “the entrepreneurs’ essential marketing manual”, “a work of genius”, and “a licence to print money”. Centred on replacing the ubiquitous sales funnel diagram with a better metaphor of a Bucket, Funnels and Taps, Bryony is often known as The Bucket Lady.

The Elephant Spotter

She has a disarmingly honest working style, that means that people have often seen her as a marketing confidante more than a consultant. Landing as the divisional director of marketing for FTSE 100 company, Experian, at the age of 28, Bryony quickly developed a knack for asking the questions that matter. If there’s something that needs addressing, you’ll find Bryony pointing to it. This earned her the nick-name, The Elephant Spotter

The Multi-Million Pound Cat Thief

Bryony is also an in-demand professional speaker for business audiences wanting to understand how to deliver sustainable sales results. Whether it’s a boardroom, team day, or a large conference venue, Bryony can be trusted to inspire, engage and entertain. But, more importantly people will leave her talks with immediate actions to take. She has a unique and memorable speaking style, and is often heard describing how to build multi-million pound businesses in the same way as you’d steal your neighbour’s cat. And so, is known as The Multi-Million Pound Cat Thief.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.

Oh, and, she also loves a strong cup of tea. Milk, no sugar. And, if you’re getting the biscuits in, Bryony will have a pink wafer!

Award-Winning Marketing Speaker for Business Events

Bryony Thomas is an energetic marketing speaker who shows businesses and entrepreneurs how to take calm, confident, control of their business growth. Her speaking style is no-nonsense and direct. She doesn’t shy away from tough subjects, and makes highly effective use of memorable analogies to make her advice stick. Bryony has a real skill for adapting her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and responsive to the audience in front of her.

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner 
Chris Turner

This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended

Lisa Flamingo 
Lisa Flamingo

“This is not a marketing book. It’s a companion for the thousands of businesses who are on a journey of growth. Businesses that want help in organising their approach to getting an effective marketing strategy. To that effect it somehow manages to transfer confidence and nurture productivity, while at the same time quietly helping you make informed decisions. Like the first edition, it’s certainly made an impact on me.

Bryony writes beautifully in plain English and with no jargon. Chapter by chapter, along with the logical order of the content and use of wonderful illustrations, she gives clarity and guidance on how to prioritise your marketing tasks that in turn will support the sales cycle. She even helps you work out where not to spend your hard earned budget.

It’s a good update to the first edition with some expanded detail behind some of the methodology, plus a few new concepts. It also has over 40 new real business examples that bring the concepts to life, so you can really see and understand how the thinking has been applied.

There’s also some great recommended reading and theory mapping in there, so lots more for the real business book worm. It’s also accompanied by some excellent online tools and videos from Bryony herself, which are signposted throughout the book.

Entrepreneurs, business owners, teams, and specialist consultants will all get something from this book. Plus, no matter how many times you read it, you’re always discovering helpful guidance and tips on every page. Not to mention the support of the growing number of community members (including licensed practitioners) that work with the book and share ideas and progress with each other. They’re on Facebook and so am I, and they really help and inspire each other.

Thank you Bryony, I love this edition as much as the first.”

Cheryl Crichton 
Cheryl Crichton

Thanks for a great lunch and learn in Winchester. As always there’s so much to learn and implement with marketing, but it all feels so manageable and the concepts are explained really well.

Helen Cousins Fresh Spaces
Helen Cousins

“Bryony’s book builds on the first edition and continues to offer a really sensible and holistic marketing approach that fits perfectly with a structured sales approach. Solid marketing and sales theories are pulled together in the digestible analogy of finding and plugging 13 leaks in a funnel. Unlike many marketing books, Bryony encourages fixing problems with existing customers and optimising the win probability of identified opportunities as well as generating more leads and prospects. Ideal for small businesses, the book is supported by a comprehensive web school to encourage self-sufficiency and informed decision making.”

Sarah H. 
Sarah H.

Marketing Author

Bryony Thomas is a prolific and inspiring writer on marketing. Bryony’s articles range from highly instructive ‘how to’ style information, perfect for the marketer or business owner wanting to roll their sleeves up, to more conceptual missives for the marketing professional. Her articles regularly appear in the business press. Bryony is also the author of ‘Watertight Marketing – delivering long-term sales results’.

“The biggest change has been a much greater focus on understanding the customer journey and how we attract, convert and retain more customers. We now have a greater focus on measurement, understand where to invest and get a bigger return on marketing investment .”

Nick Pearce Alexander Daniels Global
Nick Pearce

“The exercises on the programme gave direction and focus to the apprentice’s work. I saw the direct correlation between the knowledge she gained, her activity and application of what she’d learned to our business.”

Nick Pearce Alexander Daniels Global
Nick Pearce

“I worried how I would manage our apprentice, given I’m not a marketer myself. One of the best advantages of the Watertight Marketing programme has been its structured process and the support and guidance it gave to the apprentice – it allayed all my fears.”

Nick Pearce Alexander Daniels Global
Nick Pearce

“Having an apprentice to take ownership of putting theory into practice has been a relief to me and the business – and the methodology has been a great tool and resource to lean on.”

Matthew Box Inclusion.Me Ltd
Matthew Box

“I had a love-hate relationship with marketing. Your programme has made me trust in the process knowing we can draw on it at any point to improve things. I’m now a big fan of marketing!”

Matt Baker The HMO Platform
Matt Baker