Bryony
Thomas

Best-selling Author.

Award-winning Speaker.

Who is Bryony Thomas?

Bucket Lady. Elephant Spotter. Multi-Million Pound Cat Thief.

The Bucket Lady

Bryony Thomas is one of the UK’s foremost marketing thinkers. She is the author of Watertight Marketing, which has been in its best-sellers list consistently for over five years, with no gimmicks. This ground-breaking book has been described variously as “the entrepreneurs’ essential marketing manual”, “a work of genius”, and “a licence to print money”. Centred on replacing the ubiquitous sales funnel diagram with a better metaphor of a Bucket, Funnels and Taps, Bryony is often known as The Bucket Lady.

The Elephant Spotter

She has a disarmingly honest working style, that means that people have often seen her as a marketing confidante more than a consultant. Landing as the divisional director of marketing for FTSE 100 company, Experian, at the age of 28, Bryony quickly developed a knack for asking the questions that matter. If there’s something that needs addressing, you’ll find Bryony pointing to it. This earned her the nick-name, The Elephant Spotter

The Multi-Million Pound Cat Thief

Bryony is also an in-demand professional speaker for business audiences wanting to understand how to deliver sustainable sales results. Whether it’s a boardroom, team day, or a large conference venue, Bryony can be trusted to inspire, engage and entertain. But, more importantly people will leave her talks with immediate actions to take. She has a unique and memorable speaking style, and is often heard describing how to build multi-million pound businesses in the same way as you’d steal your neighbour’s cat. And so, is known as The Multi-Million Pound Cat Thief.

Bryony’s Journey

In 2008, Bryony started the journey towards what is today the Watertight Marketing Methodology, working with ambitious growing businesses delivering 12-month marketing transformation programmes. Through her book, her speaking, her events and her hands-on support, Bryony Thomas now gives small business owners the clarity and the structure to step off the roller coaster. To get their marketing to put their business on a sustainable upward curve. Bryony Thomas is The Watertight Marketer.

She does all this part-time around her family, and can be often found playing in the sand pit with her daughter or snuggled up with her soppy grey tom cat, Dylan.

Oh, and, she also loves a strong cup of tea. Milk, no sugar. And, if you’re getting the biscuits in, Bryony will have a pink wafer!

Award-Winning Marketing Speaker for Business Events

Bryony Thomas is an energetic marketing speaker who shows businesses and entrepreneurs how to take calm, confident, control of their business growth. Her speaking style is no-nonsense and direct. She doesn’t shy away from tough subjects, and makes highly effective use of memorable analogies to make her advice stick. Bryony has a real skill for adapting her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and responsive to the audience in front of her.

The Profit Priority Profile has been the single best tool so far! Before any of the Touchpoint Leaks™, this gets me thinking. I’ve used it with my team too and it has brought up some great discussions as to where we put people and of course how to shift. I’d spend a whole day on this!!

Deborah Kingsley KPC Creative Communication
Deborah Kingsley

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar The Entrepreneurs' Godmother
Alison Edgar

“Bryony recently presented her Tweak Your Leaks, Double Your Profits workshop to one of my Vistage Business Leader groups to universal acclaim. It’s a great session packed with content & delivered in an enthusiastic, engaging and informal style. Was well received and resonated with all group members. There is a significant amount of content, augmented by well-conceived workbooks and a clear progression through 3 sections resulting in everyone having a marketing priority plan. Tremendous value felt by all and the offer by Bryony to reconnect in a few months was universally appreciated. The time spent at the end of the session to come up with a couple of specific actions related to their own businesses was also highly valued. Bryony has a very engaging, warm, friendly style which she uses to great effect in communicating ideas, concepts and practical assistance. I would happily recommend Bryony to anyone who would like themselves & their teams to be more confident in effectively delivering their marketing plan.”

Matthew Griffiths Vistage Group Chairman
Matthew Griffiths

The Profit Priority Profile is a brilliant way to not only spot gaps but communicate gaps in business and marketing.

Caroline Goatley Marketing Manager, EMEA - Reflexis Inc.
Caroline Goatley

This tool was fantastic! Wasn’t at all surprised by the top red leak – 8 – and this will be a priority going forward, and, it has come at the right time as we’re looking at tweaking the website, too. It will also inform the next year’s marketing plan and strategy. Looking forward to amending the plan in accordance with the findings from the tool.

Sara Parker Face For Business
Sara Parker

Marketing Author

Bryony Thomas is a prolific and inspiring writer on marketing. Bryony’s articles range from highly instructive ‘how to’ style information, perfect for the marketer or business owner wanting to roll their sleeves up, to more conceptual missives for the marketing professional. Her articles regularly appear in the business press. Bryony is also the author of ‘Watertight Marketing – delivering long-term sales results’.

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech Product / UX Coach, Author & Keynote Speaker
Joe Leech

“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”

Karen Skidmore True Profit Business
Karen Skidmore

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar The Entrepreneurs' Godmother
Alison Edgar

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

Daniel Priestley Dent Global
Daniel Priestley

“Bryony recently presented her Tweak Your Leaks, Double Your Profits workshop to one of my Vistage Business Leader groups to universal acclaim. It’s a great session packed with content & delivered in an enthusiastic, engaging and informal style. Was well received and resonated with all group members. There is a significant amount of content, augmented by well-conceived workbooks and a clear progression through 3 sections resulting in everyone having a marketing priority plan. Tremendous value felt by all and the offer by Bryony to reconnect in a few months was universally appreciated. The time spent at the end of the session to come up with a couple of specific actions related to their own businesses was also highly valued. Bryony has a very engaging, warm, friendly style which she uses to great effect in communicating ideas, concepts and practical assistance. I would happily recommend Bryony to anyone who would like themselves & their teams to be more confident in effectively delivering their marketing plan.”

Matthew Griffiths Vistage Group Chairman
Matthew Griffiths