Meet the team

Bryony Thomas

Bryony Thomas

Author & Founder

Bryony is the the Author & Founder of Watertight Marketing, and one of the country’s foremost thinkers on sales and marketing. She is an in-demand speaker for audiences from conferences to boardrooms.


Ollie James

Ollie James

Commercial Director

Ollie is the person making it all work behind the scenes. He has 15 years’ experience in client, product and business management roles for clients leading the way in digital innovation. 


Cheryl Crichton

Cheryl Crichton

Club Co-Founder

Cheryl is the Co-Founder of the Make Marketing Happen Club, bringing 20+ years experience delivering sales-driving marketing for the country’s most demanding clients.

Rachael Wheatley

Rachael Wheatley

Partnerships & Key Clients

Rachael is a Watertight Marketing Master Practitioner, and also works with us to manage key strategic partnerships and larger client engagements.


Watertight Marketing Certified Practitioners

Marketing Strategists

Certified Practitioners

We have a growing network of Watertight Marketing Certified Practitioners, using our methodology to help their clients reach world-class marketing performance.



Bucket the Cat

Team Mascot

Bryony is rather partial to a cat-based analogy to bring sales and marketing to life. So, she travels with her trusty toy cat, lovingly known as Bucket!

Commercial Karma

We believe in Commercial Karma; that treating people decently is the foundation of long-term success. We would never do, or advise others to do, something that we wouldn’t do ourselves in their position.


We operate with integrity at all times; which means that we can always explain and feel comfortable with our motives and actions. We would never act in a way, or for a reason, that we wouldn’t be happy to explain publicly.


Growth & Challenge

We strive for ongoing personal growth, challenging ourselves and others to be the best versions of themselves; which means we invest time and money in self-awareness and personal development.


We help build organisations that support happy, healthy families and communities; which means that we work in ways that enable outside interests and making a community contribution.

Don't Be Shy. Get In Touch.

If you are interested in working together, we’d love to hear from you.