Who, and what, is Watertight Marketing for?
Watertight Marketing is a proven process, a powerful thinking toolkit, and a common language for a business that wants to lock-in the success they’ve worked hard for. We typically work with organisations at around £2-£20 turnover or aspiration. We can work alongside you over a 2-year transformation, train your marketers in the approach, or support then day to day on our members’ club. The methodology has been proven to work in business-to-business, high-end consumer, public sector and not-for-profit organisations.
Some Common Questions
What type of marketing do you cover?
Watertight Marketing is an end-to-end strategic planning toolkit. It is a set of thinking tools and frameworks that equip you to design and run an effective marketing operation. It will allow you to assess and select the right marketing tools and techniques for your business, from the latest digital technologies to the best of traditional techniques.
Are you business-to-business or consumer focused?
We have successfully covered both, and also employer and charity marketing. Regardless of sector, if what you offer chosen through a series of reflective steps, then we can help. The longer the customer or decision journey, the more we have to offer. If you aim to build long-term relationships then Watertight will be enormously valuable. Alternatively, if what you offer is selected on impulse, and is more of a one-off than long term relationship, we’ll have less to help you.
What size of organisation do you work with?
The real sweet spot for a Watertight Marketing engagement is a £2-20m turnover business that wants to systemise to scale. Typically, clients have upwards of 20 people in their team. The larger a business is, the more hands-on and tailored our engagements become.
How do you work with clients?
There are three ways to work with us; 1) Transform: A comprehensive two-year change programme, 2) Translate: Training and mentoring for marketers at all levels, 3) Tackle: A supportive members’ club for marketers using Watertight.
How much does it cost to work with you?
Our members’ club starts at £87 per month, and a typical transformation programme comes in at around £120k, with options anywhere between those two price points. We also have lots of free resources in the toolkit to get you started and cheer you on in putting the book into powerful effect yourself.
“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture. I’m going to be recommending it to all my customers – it’s a must.”
“The Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”
“Working systematically with Watertight Marketing meant we achieved for our business in three years what I thought would take seven. Thank you.”
Get your marketing on firm foundations.
Focus your efforts on what matters.
Achieve sustainable and scaleable sales results.
Small businesses matter.
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people, and the leaders within their businesses, tell us that their marketing isn’t working as well as they want it to, we know it really matters.