I’m Bryony Thomas

Author & Founder of Watertight Marketing

Equipping you to make confident marketing decisions that underpin sustainable, and scalable, sales results.

Upskill Your Team

Equip your team with essential marketing skills with our online or in-person workshops and courses. 

Strategic Consulting

Engage one of our proven practitioners within your business on key strategic projects.

Proven Marketing Process

Marketing That Makes Sense

Supporting Healthy Sales Flow

Watertight Marketing is an end-to-end marketing methodology, with a proven and sequenced process that means you can pinpoint precisely where to focus your energy, and continually make manageable improvements that gain momentum step-by-step.

Proven across more than 2000 organisations

Designed and refined over two decades

Captured in the best-selling book

Delivered by experienced and qualified practitioners

Accessible via government funded apprenticeship

Four Foundations of Marketing Fitness

Supporting Healthy Sales Flow

Working with us ensures that you have clear answers to these four critical questions so that your marketing has the foundations to support more and better sales flow.

Flow Foundation 1

First Flow Foundation

The Right Work

To whom are you offering what?

Flow Foundation 1

Second Flow Foundation

Balanced Routine

How will you support their decision?

Flow Foundation 1

Third Flow Foundation

Baseline Rhythm

When and how often will you show up?

Flow Foundation 1

Fourth Flow Foundation

Maintain Momentum

Why, and with what goals and milestones?

Who and what is Watertight Marketing for?

Watertight Marketing has proven to increase sales results in growing businesses. Typical hands-on or consulting clients are seven and eight figure businesses with a small marketing team, or solo marketer. Those that use the online resources are typically micro businesses or solo entrepreneurs. The methodology has been proven to work in business-to-business, high-end consumer, public sector and not-for-profit organisations.

Some Common Questions

What type of marketing do you cover?

Watertight Marketing is an end-to-end strategic planning toolkit. It is a set of thinking tools and frameworks that equip you to design and run an effective marketing operation. It will allow you to assess and select the right marketing tools and techniques for your business, from the latest digital technologies to the best of traditional techniques.

Are you business-to-business or consumer focused?

Regardless of sector, if what you offer is bought or chosen through a series of reflective steps, then we can help. The longer the customer journey, the more we have to offer. If you aim to build long-term relationships with your customers or users, then Watertight will be enormously valuable. Alternatively, if what you offer is bought on impulse, and is more of a one-off than long term relationship, we’ll have less to help you.

What size of organisation do you work with?

The real sweet spot for a Watertight Marketing engagement is a £2-10m turnover business that wants to systemise to scale. But, we have tools and services suitable for organisations from 1 person up to around 150. The larger a business is, the more hands-on and tailored our engagements become.

How do you work with clients?

There are a number of ways of working with us, depending on your needs, goals and budgets. You can simply access to pre-packaged online resources. join the members club, or we can design a blended engagement of consultancy, training, and online tools.

How much does it cost to work with you?

From Free to c.£50,000. Essentially, if you need to get smart about your marketing, we can something for almost every budget. What changes as the budget increases is the dedicated support from Bryony or one of the practitioners.

We have a number of free online courses and live Masterclasses. The book costs £18.50. Our self-serve courses start at £47. Guided programmes start from £1500 per delegate. A typical 12-month marketing transformation programme ranges from £25-£50,000.

Talk to a Certified Practitioner

To understand if Watertight Marketing might be what you’ve been looking for, please book a time to chat it through with us. It would be useful for us to have a sense of your current set-up, goals and challenges for this call. Please have a think about:

  • What’s the big dream for your organisation?
  • What are the medium term goals for your organisation?
  • How is marketing currently resourced?
  • What are your key marketing challenges?
  • What does success in working with someone us like for you?
  • What appeals to you about Watertight Marketing?

“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture. I’m going to be recommending it to all my customers – it’s a must.”

Nicola Cook

Founder, Company Shortcuts

“The Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

Dougal Hawes

MD, Smartbox Assistive Technology

“Working systematically with Watertight Marketing meant we achieved for our business in three years what I thought would take seven. Thank you.”

Karen Meager

Co-Founder, Monkey Puzzle

Get a Flavour

Watertight Marketing Book

Best-Selling Book

Get a free sample of the best-selling Watertight Marketing book. 

Flow Foundations

Marketing Flow Score

Take the Watertight Marketing Test to benchmark your marketing.

Bryony Thomas Masterclass

Free Live Masterclass

Join Bryony Thomas live for her next free lunchtime masterclass.

Get your marketing on firm foundations.

Focus your efforts on what matters.

Achieve sustainable and scaleable sales results.

Small businesses matter.

Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people, and the leaders within their businesses, tell us that their marketing isn’t working as well as they want it to, we know it really matters.