Baseline Rhythm
Third Flow FoundationYour Regular Exercise
A commitment to marketing that is consistently delivered at intervals and pace matched to your market.
Baseline Rhythm
A Baseline Marketing Rhythm is a commitment to delivering your marketing activity at a frequency matched to the pace of your market. This is like a regular exercise regime.
You’ll get a sense that you’re on wobbly ground with this one if you have plans that never quite materialise, or you spot opportunities too late to have tome to really make the most of them. Often this shows up in having a yo-yo pattern to your marketing, with bursts of energy followed by periods of inactivity.
Strategic Projects
Marketing Activity Calendar
Taking the one page plan from the previous activities and mapping it onto a 12-month calendar.
Measurement Framework
Development of the robust and strategic process for marketing measuring performance.
Marketing Skills Assessment
Assess the strategic, management and tactical skills within the organisation and identify any gaps.
Marketing Supplier Review
Review or propose marketing supplier relationships to deliver the plan.
Marketing Resource Plan
Propose marketing resourcing, and advise & oversee recruitment to deliver the plan.
Marketing Budget
Preparation of a Budget Shape for the marketing activity, and ongoing budget for resourcing the plan.
Client Example
Oyster IMS
Josef Elliott, MD of Oyster IMS (providers of information management services to complex clients), spent a year in Masterplan to make marketing the strategic focus for that year.
During the year, he involved his entire team in the marketing and describes it as one of the most transformational processes his organisation has undertaken in over ten years of running the business.
By first planning their marketing carefully, and then ensuring a more regular commitment, they’ve been able to secure high profile clients for five and six-figure projects. Much of this new work came from within their existing client base, where the more consistent activity and clearer messaging triggered new engagements.
Work With Us
Get into a consistent rhythm
Join the Make Marketing Happen Club
Join our monthly membership, which kicks off with four video guided courses on each of the Four Flow Foundations.
Up-Skill Your Team
Work with us to design a programme of workshops and accountability to support your team in mastering these skills.
Engage a Certified Practitioner
Work with one of our Certified Practitioners to undertake the key analyses and activities to form this foundation.
Get your marketing on firm foundations.
Focus your efforts on what matters.
Achieve sustainable and scaleable sales results.
Small businesses matter.
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people tell us that their marketing isn’t working, we know it really matters.