Make Confident Marketing Decisions
Focus your marketing time, money and energy
You’ve read the Watertight Marketing book, and it made a lot of sense. Maybe you’ve started to implement what you’ve learned, and now you want to go deeper in using the thinking tools and framework across your whole team.
We’d love to help you with that!
Giving your team…
A common language for marketing
When your whole team understand the same thing by the same words and diagrams, you can have more productive conversations and move at pace.
Clarity about where to focus
Precise sequencing of marketing investments (of time and money) is one of our core strengths and means your team can focus ther energy in the right places.
Our full set of thinking tools has been designed and refined over two decades and across 2000+ organisations to enable decisive action across your team.
Powerful progress markers
Using our assessment tools at regular intervals gives you a clear market=r for the progress you’re making in marketing maturity.
For the solo entrepreneur who wants to sustain a lovely lifestyle business.
£75 + VAT
The Sustain package is ideal for a solo entrepreneur looking to get more consistent with their marketing to sustain a great lifestyle business. You get access to strategic input from Bryony Thomas and Cheryl Crichton in the live sessions, dig into expert tips in the Vault, build consistent habits with the monthly working groups, and tap into the camaraderie of the group support in the Facebook Group and Forum.
Designed for a scaling business with a solo marketing person on the team.
£350 + VAT
This membership level includes all the elements of the Sustain package, with the addition of a one-to-one strategic kick-off, joining an expert hosted peer group for monthly masterclasses, and a monthly accountability call with your group host.
For the growing business with big ambitions but a small marketing team.
£950 + VAT
This level includes all of the elements of the Sustain and Scale package, with the addition of a strategic marketing partner for your business. You will be matched with a Watertight Marketing Certified Practitioner to work with you on your business on a monthly, quarterly and annual basis.
Get your team focused and fired-up on a core concept or framework.
From £250 + VAT
Often delivered as a Lunch & Learn session, we will work with you to understand which of our quick-fire sessions would best meet your needs. They can act as an introduction to the methodology, or a guided application of one focus framework. Delivered online, or in your business.
Half Day Deep Dive
Dive into one of our core concepts or frameworks with time for group work to apply the ideas in your context.
From £750 + VAT
A half day allows for much more interaction and group-work, where you can start to really explore and apply the concepts. Our most popular half day sessions are:
- Is your marketing on firm foundations? A look at the four pillars of marketing fitness applied to your business to determine where to focus your energy.
- Are you leaving money on the table? A guided gap analysis of one customer journey to identify where to invest in effective marketing tools to support the sales process.
Focussed Full Day
Ideal for strategic team days, like a board away day, a sales kick-off, or a marketing planning day.
From £1500 + VAT
A full day session allows us to tailor the session for your team, and get them working together to clarify strategy and next steps for your business. Days that work really well are:
- Board Days: A session for all members of your Board to understand how marketing supports the strategic aims of the business, and where your strengths and weaknesses lie.
- Marketing Planning Days: A facilitated day for your marketing team to review their strategy using the Watertight Marketing frameworks.
- Sales & Marketing Kick-off: A joint session between sales and marketing to understand the interplay and hand-offs in their roles to create a more holistic end to end customer journey and more profitable sales results.
For marketers in their first few years of work who want to be really productive and progress quickly within a business.
From £250 + VAT
Mentoring for younger marketers, particularly those without a more seasoned team around them, is great for giving them confidence in their roles, and accelerating their progress and productivity in role. Mentoring can be booked in packages of three one-hour sessions, typically used monthly.
Working alongside a marketing manager, with 3-5 years experience, to support them in stepping up into a more strategic role.
From £750 + VAT
A marketing manager that’s looking to take on more of the strategic thinking will always benefit from the wisdom of someone who’s already walked that path. We will match your marketing manager with a Certified Practitioner with relevant experience to support them in stepping up.
Strategic Sounding Board
For a marketing director or MD who values an external perspective of a peer to sound things out.
From £1500 + VAT
Get your marketing on firm foundations.
Focus your efforts on what matters.
Achieve sustainable and scaleable sales results.
Small businesses matter.
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people tell us that their marketing isn’t working, we know it really matters.