Upskill Your Team

“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”

“I am a marketer through and through, with more than 25 years’ experience working both in-house and as an independent consultant. I’ve read a lot of marketing books in that time, and this is – by far – the best!

For me, the first thing that struck me is the logical structure – 4 clear sections which take you from high-level marketing principles; a practical methodology and ideas for you to start implementing right away; right through to practical guidance to ensure you maintain momentum.

A feature of the book are the many line drawings to illustrate the concepts, which are brilliant in their simplicity; along with practical examples and case studies.

Even after many years of working in the sector I got a lot from the book, and – for me – there are 3 golden nuggets . Firstly ‘marketing is a mindset’ – it’s a WAY of doing business, and not just a bolt-on; ‘commercial karma’ – do the right thing, and you will be rewarded; and finally, the ‘Purpose/Profit Matrix’ as a practical tool to help you assess and attract the clients you love working with. These are all concepts I already related to, and yet Bryony Thomas has articulated them so beautifully, I now have a name for them!”

“The only marketing book you’ll ever need”

“Well worth buying the 2nd edition for the extra frameworks the author has added and new examples of how the thinking is used in real companies. One of the new frameworks which is particularly helpful is the Purpose/Profit matrix which gives us a lens through which to view the clients we work with. A lot of the key concepts are also usefully explained in more depth to give readers a richer understanding of the approach and how to use it in practice. Of course, still at its heart is the same practical, highly valuable methodology that businesses of any size can use and apply – and thousands have already used it to great effect in their own companies. Clearly and thoughtfully written, Bryony speaks eloquently for an ethical, customer-centric, purposeful marketing approach. Essential reading for business owners and directors, marketers, sales people and anyone who knows (or wants to find out) how great marketing is the cornerstone of their business success.”

“The first edition of this book was outstanding, but second time around it is even more concise. Bryony has a unique delivery style which makes her methodology easy to follow which creates great results.
The layout of the new book makes it perfect to revisit over and over again.
Highly recommended.”

“Everything you need to know about marketing in one place”

“When I first read Watertight Marketing around 4 years ago it changed everything I thought I knew about marketing, and even though I never got round to implementing all of it, I have dipped in and out of the methodologies as I have grown my business. I pre-ordered a copy of the second edition because I knew that now more than ever getting your marketing right and operating ethically and in a way that serves your clients and customers without the sleaze and ick that plagues the internet these days…and the second edition doesn’t disappoint. I’ve binge-read it…and will now go through it and implement it. I’m also making it essential reading for my clients.”

“This is a brilliant and inspirational update not a new book”

“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.

I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

“I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don’t get very far), it’s lively engaging and will improve my marketing for my own business.

I should declare that I know the author socially but although this led me to read the book it wouldn’t colour my decision to implement a number of the ideas she presents. Highly recommended.”

“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”

“Excellent book with practical and achievable marketing advice for all SMEs”

“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”

“Every small business owner should read this book”

“I highly recommend Watertight Marketing’s Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment.”

“Such a helpful session today – I’m putting you on my ‘3 Amazing things that happened’ list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again.”

“Bryony’s Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I’d been wrestling with for over four years!”

“An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!”

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

Peter is a refreshing change – most marketing people bang on about posting on Twitter 30 times a day, or how important one’s Facebook posts are. This workshop was the first one that actually delved into the reason BEHIND every marketing decision you make, with a goal as to what you’re trying to achieve, rather than simply a list of actions.

Peter makes marketing simple to understand and straight forward to take an action.

Very good facilitation. Peter engaged the audience well and stepped us through the leaks in a clear and concise manner. I think the Touchpoint Leak™ Assessment is a very clear and simple tool to identify areas of focus on a potentially very broad and confusing topic. I identified a number of clear actions to take away to improve my marketing approach.

Peter really knows his stuff and demystifies the marketing process for small businesses. A very worthwhile workshop.

I have found this process so enlightening. The video is a great tool. We went through this as a small team and being able to pause the video and have discussions was so beneficial as it allowed us to debate the points raised and consider some small changes which could be implemented immediately. Your feedback after analysis is encouraging and gives us some specific and very achievable goals which won’t cost us too much to implement. Thank you again, I came away feeling inspired.

“Exceeded expectations. The Touchpoint Leak™  Assessment meeting with Rachael was an epiphany.”

“The Watertight Marketing process very quickly helped us realise that our existing marketing wasn’t always reaching the right decision makers. That was the first eye opener for us. Joshua has been a quality individual bringing astute analysis right from the start. He has, without a doubt, changed a lot of the things we do. He made a huge difference and we are all delighted with that. His knowledge and appreciation of how the methodology works for us has been first class.”

“For me, the Watertight Marketing book was a real eye opener. It put everything into perspective marketing-wise. It’s helped with my knowledge and, in future there will be nothing random about my marketing activities. I am confident I have a strategy that will attract and support potential customers as they make their buying decision.”

“Cheryl is a bundle of energy. She brings great ideas and creativity, balanced with being able to focus the right activity in the right place for a strategic reason. That’s the trick. There’s many things we could be doing — the skill is knowing which are the right things — that’s been the value she’s added.”

“We’ve seen a steady improvement in two areas. Firstly, we are getting more enquiries from people we’ve not previously spoken to who have found our content. And, secondly our new marketing activity is also giving our existing clients much more reassurance that they are speaking to the right people.”

The Watertight Marketing team recently put our small not for profit company through the Thirteen Touchpoint Leaks™. The results were amazing. They were able to see opportunities that we had never seen before and helped us to think differently about the ones we had identified. I can’t thank the team enough. We are excited about the direction we are heading and we have lots of recommendations to follow to help us get started.

“What makes the Watertight Marketing approach stand out from the crowd of fluffy marketeers is direct linkage of effort to return, all marketing activity is carried out because it leads to improved sales, Bryony’s no nonsense approach was a revelation and a relief. I can not praise Watertight Marketing highly enough and thoroughly recommend them to anyone who needs an expert marketeer on their side.”

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

“It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating.”

“Wow… the results have far exceeded our expectations. We’re now enjoying a ten-fold increase in photography bookings.”

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

““The Masterplan process has made me focus on exactly who I want to be working with.”

“Watertight Marketing has enabled me to implement a huge change here.  I cannot recommend the Masterplan programme enough.”

“The Masterplan course has also helped me focus on the right kind of customers for me and my business.”

“One of the tweaks that I made as a direct result of completing Module 1 of the Marketing Masterplan landed me a client that covered the costs of the course three times over.”