Upskill Your Team

Membership | Workshops | Mentoring | Masterplan

Strategic thinking tools for confident marketing decisions

This is where we show you how, but you do the work. If you want us to do the work too, head on over to information on Strategic Consulting.

Working with Marketing Teams

We equip and support marketers to use the Watertight Marketing thinking tools within your business.

Members' Club

Monthly skills in a supportive peer group.

Expert Workshops

Half or full-day expert led sessions for your team.

Mentoring

Individual mentoring for marketers at any level.

Masterplan Programme

Full training in the Watertight Marketing methodology.

Make Confident Marketing Decisions

Focus your marketing time, money and energy

You’ve read the Watertight Marketing book, and it made a lot of sense. Maybe you’ve started to implement what you’ve learned, and now you want to go deeper in using the thinking tools and framework across your whole team.

We’d love to help you with that!

Giving your team…

A common language for marketing

When your whole team understand the same thing by the same words and diagrams, you can have more productive conversations and move at pace.

Clarity about where to focus

Precise sequencing of marketing investments (of time and money) is one of our core strengths and means your team can focus ther energy in the right places.

Confident decision-making

Our full set of thinking tools has been designed and refined over two decades and across 2000+ organisations to enable decisive action across your team.

Powerful progress markers

Using our assessment tools at regular intervals gives you a clear market=r for the progress you’re making in marketing maturity.

“I think it might be quite good.”

Colin Bryony's Dad
Colin

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager
Amy Grenham

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication
Deborah Kingsley, MD

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech Product / UX Coach, Author & Keynote Speaker
Joe Leech

“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”

Karen Skidmore True Profit Business
Karen Skidmore

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar The Entrepreneurs' Godmother
Alison Edgar

The Make Marketing Happen Club

Core Courses

Five core video courses to set your strategy and plan your diary available from day one of your membership. Includes an individual assessment of your current marketing set-up to focus your energy effectively.

Monthly Challenges

Join a short 1 day or five day challenge each month to identify, come up with ideas and implement key marketing improvements.

Resource Vault

A library of tips, templates, checklists and interviews for you to dip into as you need it.

Sustain

For the solo entrepreneur who wants to sustain a lovely lifestyle business.

£75 + VAT

More Details

The Sustain package is ideal for a solo entrepreneur looking to get more consistent with their marketing to sustain a great lifestyle business. You get access to strategic input from Bryony Thomas and Cheryl Crichton in the live sessions, dig into expert tips in the Vault, build consistent habits with the monthly working groups, and tap into the camaraderie of the group support in the Facebook Group and Forum.

Scale

Designed for a scaling business with a solo marketing person on the team.

£350 + VAT

More Details

This membership level includes all the elements of the Sustain package, with the addition of a one-to-one strategic kick-off, joining an expert hosted peer group for monthly masterclasses, and a monthly accountability call with your group host.

Soar

For the growing business with big ambitions but a small marketing team.

£950 + VAT

More Details

This level includes all of the elements of the Sustain and Scale package, with the addition of a strategic marketing partner for your business. You will be matched with a Watertight Marketing Certified Practitioner to work with you on your business on a monthly, quarterly and annual basis. 

“I highly recommend Watertight Marketing’s Lunch & Learn sessions. The great advice and suggestions I got from Bryony made this lunch was worth the fee x 100! A thoroughly thought-provoking, aha moment session, in a friendly supportive environment.”

Dawn Sillett Zoomly
Dawn Sillett

“Such a helpful session today – I’m putting you on my ‘3 Amazing things that happened’ list for today. The Q&A sessions are so valuable in bringing the concepts to life and revealing just how many different ways there are to tackle a marketing challenge. More importantly, they help me encourage some divergent creative thinking with my management team. Thanks again.”

Cara Sherliker Adeva Partners
Cara Sherliker

“Bryony’s Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

Dougal Hawes, Business Development Director SmartBox Assistive Technology
Dougal Hawes, Business Development Director

“10 minutes with Bryony on a Q&A call as part of Masterplan unblocked a pricing presentation issue I’d been wrestling with for over four years!”

Julie Peel, Founder & Jeweller Inspired Design
Julie Peel, Founder & Jeweller

“An hour with Bryony is better for de-cluttering your brain and seeing a clear path than two days in a health spa!”

Jo Reid, MD Calvium
Jo Reid, MD

Expert Workshops

90 Minutes

A taster of a core concept to get your team focused and motivated.

Half Day

A core concept or process with time for group-working to put it in context.

Full Day

An immersive session on a core concept with space to undertake tailored exercises for your context.

90-Minute Motivator

Get your team focused and fired-up on a core concept or framework.

From £250 + VAT

More Details

Often delivered as a Lunch & Learn session, we will work with you to understand which of our quick-fire sessions would best meet your needs. They can act as an introduction to the methodology, or a guided application of one focus framework. Delivered online, or in your business.

Half Day Deep Dive

Dive into one of our core concepts or frameworks with time for group work to apply the ideas in your context.

From £750 + VAT

More Details

A half day allows for much more interaction and group-work, where you can start to really explore and apply the concepts. Our most popular half day sessions are:

  • Is your marketing on firm foundations? A look at the four pillars of marketing fitness applied to your business to determine where to focus your energy.
  • Are you leaving money on the table? A guided gap analysis of one customer journey to identify where to invest in effective marketing tools to support the sales process. 

 

Focussed Full Day

Ideal for strategic team days, like a board away day, a sales kick-off, or a marketing planning day.

From £1500 + VAT

More Details

A full day session allows us to tailor the session for your team, and get them working together to clarify strategy and next steps for your business. Days that work really well are:

  • Board Days: A session for all members of your Board to understand how marketing supports the strategic aims of the business, and where your strengths and weaknesses lie.
  • Marketing Planning Days: A facilitated day for your marketing team to review their strategy using the Watertight Marketing frameworks.
  • Sales & Marketing Kick-off: A joint session between sales and marketing to understand the interplay and hand-offs in their roles to create a more holistic end to end customer journey and more profitable sales results.

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

Cara Sherliker Adeva Partners
Cara Sherliker

Peter is a refreshing change – most marketing people bang on about posting on Twitter 30 times a day, or how important one’s Facebook posts are. This workshop was the first one that actually delved into the reason BEHIND every marketing decision you make, with a goal as to what you’re trying to achieve, rather than simply a list of actions.

Matt Hills Travel Counsellors
Matt Hills

Peter makes marketing simple to understand and straight forward to take an action.

Jelena Tatarenkova Stellarise
Jelena Tatarenkova

Very good facilitation. Peter engaged the audience well and stepped us through the leaks in a clear and concise manner. I think the Touchpoint Leak™ Assessment is a very clear and simple tool to identify areas of focus on a potentially very broad and confusing topic. I identified a number of clear actions to take away to improve my marketing approach.

Duncan Hodgson Silver Bullet Business Training
Duncan Hodgson

Peter really knows his stuff and demystifies the marketing process for small businesses. A very worthwhile workshop.

Paul Shaw Business Doctors
Paul Shaw

I have found this process so enlightening. The video is a great tool. We went through this as a small team and being able to pause the video and have discussions was so beneficial as it allowed us to debate the points raised and consider some small changes which could be implemented immediately. Your feedback after analysis is encouraging and gives us some specific and very achievable goals which won’t cost us too much to implement. Thank you again, I came away feeling inspired.

Christina Kennedy, Head of Trustees The Carymoor Environmental Trust
Christina Kennedy, Head of Trustees

“Exceeded expectations. The Touchpoint Leak Assessment meeting with Rachael was an epiphany.”

Ian Else Ovation Finance
Ian Else

“The Watertight Marketing process very quickly helped us realise that our existing marketing wasn’t always reaching the right decision makers. That was the first eye opener for us. Joshua has been a quality individual bringing astute analysis right from the start. He has, without a doubt, changed a lot of the things we do. He made a huge difference and we are all delighted with that. His knowledge and appreciation of how the methodology works for us has been first class.”

Darren Macdonald Head of Sales, MRG Systems
Darren Macdonald

“For me, the Watertight Marketing book was a real eye opener. It put everything into perspective marketing-wise. It’s helped with my knowledge and, in future there will be nothing random about my marketing activities. I am confident I have a strategy that will attract and support potential customers as they make their buying decision.”

Julian Farmer MD - Ambassador Home Improvements
Julian Farmer

“Cheryl is a bundle of energy. She brings great ideas and creativity, balanced with being able to focus the right activity in the right place for a strategic reason. That’s the trick. There’s many things we could be doing — the skill is knowing which are the right things — that’s been the value she’s added.”

Malcolm Miller MD - RTS Group
Malcolm Miller

“We’ve seen a steady improvement in two areas. Firstly, we are getting more enquiries from people we’ve not previously spoken to who have found our content. And, secondly our new marketing activity is also giving our existing clients much more reassurance that they are speaking to the right people.”

Malcolm Miller MD - RTS Group
Malcolm Miller

The Watertight Marketing team recently put our small not for profit company through the Thirteen Touchpoint Leaks™. The results were amazing. They were able to see opportunities that we had never seen before and helped us to think differently about the ones we had identified. I can’t thank the team enough. We are excited about the direction we are heading and we have lots of recommendations to follow to help us get started.

Rhiannon Evans Supporting Justice CIC
Rhiannon Evans

“What makes the Watertight Marketing approach stand out from the crowd of fluffy marketeers is direct linkage of effort to return, all marketing activity is carried out because it leads to improved sales, Bryony’s no nonsense approach was a revelation and a relief. I can not praise Watertight Marketing highly enough and thoroughly recommend them to anyone who needs an expert marketeer on their side.”

Dave James, Managing Director Ascentor
Dave James, Managing Director

Mentoring

Novice

Giving confidence and direction to people new in a marketing role.

Experienced

A seasoned ear for an experienced marketer to make progress.

Senior

A strategic sounding board for a seasoned marketer.

Career Kickstart

For marketers in their first few years of work who want to be really productive and progress quickly within a business.

From £250 + VAT

More Details

Mentoring for younger marketers, particularly those without a more seasoned team around them, is great for giving them confidence in their roles, and accelerating their progress and productivity in role. Mentoring can be booked in packages of three one-hour sessions, typically used monthly.

Manager’s Motivator

Working alongside a marketing manager, with 3-5 years experience, to support them in stepping up into a more strategic role.

From £750 + VAT

More Details

A marketing manager that’s looking to take on more of the strategic thinking will always benefit from the wisdom of someone who’s already walked that path. We will match your marketing manager with a Certified Practitioner with relevant experience to support them in stepping up.

Strategic Sounding Board

For a marketing director or MD who values an external perspective of a peer to sound things out.

From £1500 + VAT

More Details

A marketing director or MD will often appreciate working with a peer mentor to act as a confidante and wise counsel, particularly if they are navigating a key strategic project or marketing transformation. 

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating.”

David Hughes Anatomised
David Hughes

“Wow… the results have far exceeded our expectations. We’re now enjoying a ten-fold increase in photography bookings.”

Andy Nickerson Photographer
Andy Nickerson

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

Cara Sherliker Adeva Partners
Cara Sherliker

““The Masterplan process has made me focus on exactly who I want to be working with.”

Amanda Thomas Photographer
Amanda Thomas

“Watertight Marketing has enabled me to implement a huge change here.  I cannot recommend the Masterplan programme enough.”

Sara Parker (formerly) Face for Business
Sara Parker

“The Masterplan course has also helped me focus on the right kind of customers for me and my business.”

Julian Farmer Ambassador Home Improvements
Julian Farmer

“One of the tweaks that I made as a direct result of completing Module 1 of the Marketing Masterplan landed me a client that covered the costs of the course three times over.”

Emma Insley Third Sector Consultant, Fundraiser and Facilitator
Emma Insley

Masterplan Programme

Solo

A dedicated tutor through a 12-week programme.

Group

Join a group cohort for a 12-week programme.

MD's Group

Join Bryony Thomas for the 12-month MD’s programme.

Solo Programme

Work individually with a Certified Practitioner through the 12-part Masterplan programme, typically over 12 weeks.

£2500 + VAT

More Details

A powerful 12-week companion programme to the best-selling Watertight Marketing book. Work week-by-week through the videos, with a 60-minute one-to-one with your expert tutor.

  • One hour kick off call.
  • Access to all the online resources.
  • Dedicated and tailored to your business.
  • 60 minutes weekly sessions.
  • A-Z of content marketing ideas digital e-book.
  • Touchpoint Leak Traffic Light review within 12 months.

Group Programme

Work through the 12-week programme in a group of peers from other businesses.

£1700 + VAT

More Details

A powerful 12-week companion programme to the best-selling Watertight Marketing book. Work week-by-week through the videos, with a 90-minute group calls with your expert tutor.

  • Access to video course.
  • Go through the course with other businesses.
  • 90 minutes weekly group sessions.
  • One hour kick-off call.
  • A-Z of content marketing ideas digital e-book.

MD’s programme

A 12-month programme for MDs of six or seven figure businesses to work strategically through the process with Bryony Thomas.

From £6000 + VAT

More Details

Bryony Thomas opens one programme each year for a small group of Managing Directors in scaling businesses to lead a strategic review of their marketing over a year. They are often joined on the programme by those responsible for sales and marketing.

Get your marketing on firm foundations.

Focus your efforts on what matters.

Achieve sustainable and scaleable sales results.

Small businesses matter.

Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people tell us that their marketing isn’t working, we know it really matters.