Benchmark Your Marketing

Does your marketing actually support healthy sales flow?

Benchmark your marketing against the Four Flow Foundations to pinpoint where to focus your energy for scalable sales growth.

Get your Watertight score in under 10 minutes

Rate yourself against our diagnostic questions to receive your individual strategic marketing performance report.

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Or, find out more about it…

Work With Us

Transform Your Thinking

Knit a marketing brain into the fabric of your organisation, with proven processes, world-class thinking tools and watertight workflows.

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Translate into Results

Translate conceptual marketing knowledge into practical business-building know-how.

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Tackle Marketing Activity

Join our members' club for marketing people who want a bit of structure, insight, and camaraderie in their role.

The Watertight Marketing Test

Benchmark Your Marketing

Assess your business against the Four Flow Foundations to understand if your marketing is set up to support healthy sales flow.

Marketing Flow Score

“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.” Bryony Thomas, Creator – Watertight Marketing

Take The Test

Or, find out more about it…

Marketing Flow Score

“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.”

Bryony Thomas

Creator, Watertight Marketing

Take The Test
Marketing Flow Score

This diagnostic process has been designed and refined across 2000+ organisations. Your individual report gives a board level view of where to focus marketing energy to support better, and more sustainable, sales flow.

Take The Test
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Answer the Questions

Rate yourself from 0-10 on a set of quick questions.

Get Your Report

Your individual report is emailed to you as a PDF.

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Book a Review Call

Talk it through with one of our marketing strategists.

Proven Marketing Process

Marketing That Makes Sense

Supporting Healthy Sales Flow

Watertight Marketing is an end-to-end marketing methodology, with a proven and sequenced process that means you can pinpoint precisely where to focus your energy, and continually make manageable improvements that gain momentum step-by-step.

Proven across more than 2000 organisations

Designed and refined over two decades

Captured in the best-selling book

Delivered by experienced and qualified practitioners

Accessible via government funded apprenticeship

Four Foundations of Marketing Fitness

Supporting Healthy Sales Flow

Working with us ensures that you have clear answers to these four critical questions so that your marketing has the foundations to support more and better sales flow.

Flow Foundation 1

First Flow Foundation

The Right Work

To whom are you offering what?

Learn More
Flow Foundation 1

Second Flow Foundation

Balanced Routine

How will you support their decision?

Learn More
Flow Foundation 1

Third Flow Foundation

Baseline Rhythm

When and how often will you show up?

Learn More
Flow Foundation 1

Fourth Flow Foundation

Maintain Momentum

Why, and with what goals and milestones?

Learn More
The #1 Best-Selling Book

Now in its Second Edition

The Watertight Marketing book is the place to start. This is the business book that delivers what many others promise. You’ll discover inspiring true stories from businesses like yours that have doubled, tripled and even hit that fabled 10x revenue and profit. Page by page, you can piece together how marketing supports healthy sales flow, and build an effective marketing operation with one guided action after another.

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

Watertight Marketing Book

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication
Deborah Kingsley, MD

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton 
Cheryl Crichton

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

“The only marketing book you’ll ever need”

Kirsty I. 
Kirsty I.

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design
Julie Peel

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“Every small business owner should read this book”

Nicholas Taimitarha 
Nicholas Taimitarha

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner 
Chris Turner

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“I think it might be quite good.”

Colin Bryony's Dad
Colin

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“Everything you need to know about marketing in one place”

Alison Edgar 
Alison Edgar

It all makes sense!!

Robs W 
Robs W

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

More About the Book

With Your Book

Free Video Course

When you have your book, grab our free course on ‘Getting the most from your book’

Starter Workbook

Download the starter workbook with one pen and paper exercise per chapter.

Free Masterclasses

Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner 
Chris Turner

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager
Amy Grenham

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“Everything you need to know about marketing in one place”

Alison Edgar 
Alison Edgar

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton 
Cheryl Crichton

“Readable, Relatable, Practical”

Jim 
Jim

“Ideal for those who think outside the box”

EH 
EH

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“The only marketing book you’ll ever need”

Kirsty I. 
Kirsty I.

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design
Julie Peel

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

More About the Book

With Your Book

Free Video Course

When you have your book, grab our free course on ‘Getting the most from your book’

Starter Workbook

Download the starter workbook with one pen and paper exercise per chapter.

Free Masterclasses

Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.