Benchmark Your Marketing
Does your marketing actually support healthy sales flow?
Benchmark your marketing against the Four Flow Foundations to pinpoint where to focus your energy for scalable sales growth.
Get your Watertight score in under 10 minutes
Rate yourself against our diagnostic questions to receive your individual report.
Work With Us
Transform Your Marketing
Step up to world class marketing performance with a 12-24 month fully supported transformation programme.
Find a Strategic Consultant
Work with one of our Certified Practitioners to apply Watertight Marketing to your business.
Make Marketing Happen Club
Join our members' club for marketing people who want a bit of structure, insight, and camaraderie in their role.
The Watertight Marketing Test
Benchmark Your Marketing
Assess your business against the Four Flow Foundations to understand if your marketing is set up to support healthy sales flow.
“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.” Bryony Thomas, Creator – Watertight Marketing
“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.”
This diagnostic process has been designed and refined across 2000+ organisations. Your individual report gives a board level view of where to focus marketing energy to support better, and more sustainable, sales flow.
Answer the Questions
Rate yourself from 0-10 on a set of quick questions.
Get Your Report
Your individual report is emailed to you as a PDF.
Book a Review Call
Talk it through with one of our marketing strategists.
Proven Marketing Process
Marketing That Makes Sense
Supporting Healthy Sales Flow
Watertight Marketing is an end-to-end marketing methodology, with a proven and sequenced process that means you can pinpoint precisely where to focus your energy, and continually make manageable improvements that gain momentum step-by-step.
Proven across more than 2000 organisations
Designed and refined over two decades
Captured in the best-selling book
Delivered by experienced and qualified practitioners
Accessible via government funded apprenticeship
Four Foundations of Marketing Fitness
Supporting Healthy Sales Flow
Working with us ensures that you have clear answers to these four critical questions so that your marketing has the foundations to support more and better sales flow.
First Flow Foundation
The Right Work
To whom are you offering what?
Second Flow Foundation
Balanced Routine
How will you support their decision?
Third Flow Foundation
Baseline Rhythm
When and how often will you show up?
Fourth Flow Foundation
Maintain Momentum
Why, and with what goals and milestones?
The #1 Best-Selling Book
Now in its Second Edition
The Watertight Marketing book is the place to start. This is the business book that delivers what many others promise. You’ll discover inspiring true stories from businesses like yours that have doubled, tripled and even hit that fabled 10x revenue and profit. Page by page, you can piece together how marketing supports healthy sales flow, and build an effective marketing operation with one guided action after another.
Grab a Free Sample (PDF)
Help yourself to a sample of the best-selling book here. No email required.
With Your Book
Free Video Course
When you have your book, grab our free course on ‘Getting the most from your book’
Starter Workbook
Download the starter workbook with one pen and paper exercise per chapter.
Free Masterclasses
Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.
With Your Book
Free Video Course
When you have your book, grab our free course on ‘Getting the most from your book’
Starter Workbook
Download the starter workbook with one pen and paper exercise per chapter.
Free Masterclasses
Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.